Alex Herdt
Alex Herdt is the Chief Executive Officer of the Ogilvy&Mather Group, Central and Eastern Europe.
Alex, born in Mannheim, Germany, in 1965, started his international career 1986 with Charles Barker, Frankfurt - then part of Y&R Inc.
1987 he moved to New York as an AAE with Young & Rubicam. In 1989 he joined Saatchi&Saatchi, Frankfurt, working on P&G accounts and British Airways. In 1992 Alex relocated to Saatchi&Saatchi, Prague, to run the P&G business for the CEE region. Between 1994 and 1997 Alex worked in Shanghai building up the local S&SA office.
Finally, 1997, Alex joined Ogilvy to run the Prague office which he built up to become the leading advertising agency in the country and eventually moved 2001 to Austria to take over Ogilvy in Vienna and took on the role of Vice Chairman for Ogilvy in Central & Eastern Europe. In 2004 Alex became CEO of the Ogilvy&Mather Group in Central & Eastern Europe and is working out of the Frankfurt office.