Franco Moretti
He studies architecture. He began in the advertising profession as an illustrator. He was a junior art director and art director in T.H.W. adv., group head in Clemenger adv. and creative director in Le Grand adv. (McCann-Erickson).
In 1973 he joins McCann-Erickson Milan as senior art director to work on major international clients such as: Nestle', Coca-Cola, martini, Colgate, Gillette, Zanussi. In 1984 he is appointed vice chairman and co-executive creative director of the three McCann Italian offices. In 1990 Franco becomes senior vice president worldwide and creative director for Europe. In 1995 he became an ADC*Italy President. In 1996 he engages in a new exciting professional journey as chief creative officer in Leo Burnett Italy. A team, which sees Leo Burnett Italy rapidly, grow to the fourth position. In 2001 he became Group Vice Chairman Leo Burnett. Nowadays he is a ADC*E President and CEO in Publicity Progresso Foundation/ Also he is teach communications in IULM Milan University.