M. Marketing Services projects
Partner of the contest
Contest categories
M-1. Promotional campaign
Entry focused on the ultimate consumer or sales staff, CRM-programs, loyalty programs.
M-2. Event Marketing
Road show, tours, presentations, opening, sponsoring events, participating in trade shows, city events.
M-3. Internal/corporate events
Corporate conferences, holidays etc
M-4. DM-communication
Direct mail, telemarketing, e-mail list
M-5. Integrated campaigns with the use of marketing services
Campaign, which used 2 or more of marketing services.
Standards of judgment
- complexity of tasks;
- originality of ideas and communication, design campaigns;
- quality of implementation.
General Requirements
Presentation of the project should describe communications tasks, media solution and the results, which has been achieved.
Please pay attention! Since this year, verbal presentation is not provided, jury will judge all projects exclusively by writing presentations.
Entry requirements
All entry could submit in 2 formats.
Summary of the project on a single page that contains the key elements of the presentation in English, and media solution: JPG, 72 dpi, RGB, horizontal side not exceeding 1200. This image will be used in KIAF's catalogue. The files are attached directly on this site. Example 1. Example 2.
For judging process - video: MPEG-2, 720 x 576, the data stream (b.r.) - not below 8 Mbps. Running time - up to 5 minutes. File title should contain the code category and the title of the entry. Video presentation should clearly describe the key elements of the campaign in English. If campaign includes media solution for TV, press, radio, etc., it should be included in the presentation. These files are downloaded to the KIAF's e-Disc after filling entry. Access to e-Disc will be sent directly from KIAF site (see below the list of completed applications). Example 1. Example 2.
Entry fee
01 - 31.03.2011 | 01 - 22.04.2011 | |
---|---|---|
one entry | 80 € / 800 UAH | 100 € / 1000 UAH |
Prices are not include VAT.
Deadline
- Registration on the KIAF' site - April 22, 2011;
- Delivery creative materials - 29 April 2011.