- Rules of media planning of losing ad campaign.
- All about loss-making advertisement.
- Epic fail in Network.

Why digital advertising so unsuccessful. Point of views.

Work session with speakers and guests on the theme «Here Comes the Future!». Development trends of media market in Ukraine and abroad, searching of new ideas. Generated at the event, ideas will be form as an illustrated brochure "Future media through the eyes of professionals"

Presentation of research indicated consumers attitude to advertising ban on highly regulated markets (tobacco, alcohol, pharmaceutical) and possible impact of the ban for each market (in terms of consumer behavior).

Presentation of DART research results.

HumanKind - is not about advertising or brand proposition or selling products, but a story about people, purpose, and changing behavior. It's a look at marketing that serves true human needs and not the other way around.
HumanKind - the approach and the book - invites you into the world of Leo Burnett, a behind-the-scenes look at a global creative network that believes modern-day communications needs to be rooted in a fundamental human need.

Consumers don’t remember ads. Only 15% of the target audience could remember and describe spots. How make ads ‘brighter’ and push consumers to buy.

We all come from the USSR. Books, TV and Internet makes us closely, but we are thinking differently.

- how to make your information will be printed;
- how to communicate with journalists.

It is assumed that we make our decisions rationally. Recent studies of human brain and studies in neuroscience shows that 80-90% of all our decisions unawareness. Neuro marketologists says that the consumer will not spend time and money to product or service, if they are not bind strong emotion. Also in presentation will be presented research results, which demonstrate that rationally-argued messages in advertising work less efficiently then creative messages that involve the emotions of consumers. Also will be presented creative works and their commercial results.

Any advertising creates not only for viewing, but also for remembering. Rhyme and poems greatly facilitates memorization. Speaker will tell about the main principles of advertising poetry.

You may think otherwise, but the digital revolution - this is not the result of the emergence of new technologies, but a result of social development, culture and our personal readiness and willingness to use them. In fact, we have always been a "trigger mechanism". That is why in 3 years the digital revolution will be growth up again. New generation of consumers willing to use technologies that change the way they interact with brands, products and consuming habits. They are first digital generation, which doesn’t knows life without digital technology and they will be responsible for biggest changes in brand communication.
Hugh Boyle will analyze effect of synthesis new technologies and cultural changes in digital marketing.

It's about what's happening now. And does not matter if you are outside the big cities or the big agencies. This is the time to do and you can't hide from that.

Best of the best in world advertisement, the most awarded and the most impressive videos and prints, the winners of key world advertisement festivals.
ABC show was demonstrated in over 50 cities and towns in Russia.
Premiere took place on March,17 in Moscow.
www.abcshow.ru