L. PR projects
Partner of the contest
L-1. Marketing PR
Projects aimed at building a reputation of a product or brand: PR-events, sponsorship, branding projects, etc.
L-2. Corporate PR
Projects aimed at building the company's reputation: internal PR, CSR activities, etc.
L-3. Political PR
Projects aimed at promoting the political forces and interests.
L-4. Digital PR
Any PR-projects in the field of digital communications.
L-5. Non-conventional projects
Partisan projects, work with the rumors, etc.
Standards of judgment
- strategic approach:
- conduct research to measure the success of the program or project;
- originality of ideas and design of communication campaigns;
- choosing the most effective communication channels;
- quality of implementation tactics of the project;
Presentation of the project should describe challenge, media solution and the results, which has been achieved. Please pay attention! Since this year, verbal presentation is not provided, jury will judge all projects exclusively by writing presentations.
All entries could submit in 2 formats.
Summary of the project on a single page that contains the key elements of the presentation in English, and media solution: JPG, 72 dpi, RGB, horizontal side not exceeding 1200. This image will be used in KIAF's catalogue. The files are attached directly on this site. Example 1. Example 2.
For judging process - video: MPEG-2, 720 x 576, the data stream (b.r.) - not below 8 Mbps. Running time - up to 5 minutes. File title should contain the code category and the title of the entry. Video presentation should clearly describe the key elements of the campaign in English. If campaign includes media solution for TV, press, radio, etc., it should be included in the presentation. These files are downloaded to the KIAF's e-Disc after filling entry. Access to e-Disc will be sent directly from KIAF site (see below the list of completed applications). Example 1. Example 2.
|01 - 31.03.2011||01 - 22.04.2011|
|one entry||80 € / 800 UAH||100 € / 1000 UAH|
Prices are not include VAT.
- Registration on the KIAF' site - April 22, 2011;
- Delivery creative materials - 29 April 2011.