12
Kyiv
International
Advertising
Festival
WIN
Find excuse Were so busy and missed that deadline Festivals never pays off Network agencies have bribed everybody Nobody knows us here It is not our level Moscow chaps always win I have nothing to wear to the ceremony I'm too old to party Were so busy and missed that deadline Festivals never pays off Network agencies have bribed everybody Nobody knows us here It is not our level Moscow chaps always win I have nothing to wear to the ceremony I'm too old to party Were so busy and missed that deadline Festivals never pays off Network agencies have bribed everybody Nobody knows us here It is not our level Moscow chaps always win I have nothing to wear to the ceremony I'm too old to party Were so busy and missed that deadline Festivals never pays off Network agencies have bribed everybody Nobody knows us here It is not our level Moscow chaps always win I have nothing to wear to the ceremony I'm too old to party
Jurors gives the awards to each other An award gives me nothing We create an effective advertisement but fakes always win War is for the young blood Don't feel like going to Odessa Blame it on the client My time is expensive Stagnant market gives nothing to celebrate Jurors gives the awards to each other An award gives me nothing We create an effective advertisement but fakes always win War is for the young blood Don't feel like going to Odessa Blame it on the client My time is expensive Stagnant market gives nothing to celebrate Jurors gives the awards to each other An award gives me nothing We create an effective advertisement but fakes always win War is for the young blood Don't feel like going to Odessa Blame it on the client My time is expensive Stagnant market gives nothing to celebrate Jurors gives the awards to each other An award gives me nothing We create an effective advertisement but fakes always win War is for the young blood Don't feel like going to Odessa Blame it on the client My time is expensive Stagnant market gives nothing to celebrate
If prizes were paid in cash… Our clients have small budgets There is nobody to fill in the entrie as our secretary is pregnant Ukraine is not ready for our ideas People are tired of our victories We save up on participation Taking care for my liver If prizes were paid in cash… Our clients have small budgets There is nobody to fill in the entrie as our secretary is pregnant Ukraine is not ready for our ideas People are tired of our victories We save up on participation Taking care for my liver If prizes were paid in cash… Our clients have small budgets There is nobody to fill in the entrie as our secretary is pregnant Ukraine is not ready for our ideas People are tired of our victories We save up on participation Taking care for my liver If prizes were paid in cash… Our clients have small budgets There is nobody to fill in the entrie as our secretary is pregnant Ukraine is not ready for our ideas People are tired of our victories We save up on participation Taking care for my liver

L. PR projects

Partner of the contest

Contest categories 

L-1. Marketing PR 

Projects aimed at building a reputation of a product or brand: PR-events, sponsorship, branding projects, etc.  

L-2. Corporate PR 

Projects aimed at building the company's reputation: internal PR, CSR activities, etc. 

L-3. Political PR 

Projects aimed at promoting the political forces and interests.

L-4. Digital PR

Any PR-projects in the field of digital communications.

L-5. Non-conventional projects 

Partisan projects, work with the rumors, etc. 

Standards of judgment

  • strategic approach:
  • conduct research to measure the success of the program or project;
  • originality of ideas and design of communication campaigns;
  • choosing the most effective communication channels;
  • quality of implementation tactics of the project;
  • results.

General Requirements 

Presentation of the project should describe challenge, media solution and the results, which has been achieved. Please pay attention! Since this year, verbal presentation is not provided, jury will judge all projects exclusively by writing presentations. 

 

Entry requirements

All entries could submit in 2 formats.

Summary of the project on a single page that contains the key elements of the presentation in English, and media solution: JPG, 72 dpi, RGB, horizontal side not exceeding 1200. This image will be used in KIAF's catalogue. The files are attached directly on this site. Example 1. Example 2. 

For judging process - video: MPEG-2, 720 x 576, the data stream (b.r.) - not below 8 Mbps. Running time - up to 5 minutes.  File title should contain the code category and the title of the entry. Video presentation should clearly describe the key elements of the campaign in English. If campaign includes media solution  for TV, press, radio, etc., it should be included in the presentation. These files are downloaded to the KIAF's e-Disc after filling entry. Access  to e-Disc will be sent directly from KIAF site (see below the list of completed applications). Example 1. Example 2.  

 

Entry fee


01 - 31.03.201101 - 22.04.2011
one entry 80 € / 800 UAH 100 € / 1000 UAH

Prices are not include VAT.

 

Deadline

- Registration on the KIAF' site - April 22, 2011;
- Delivery creative materials - 29 April 2011.