Organizing Committee of the 12-th Kyiv International Advertising Festival announced panel of judges in "Marketing Services projects". Traditionally, this category will be judged by representatives of the advertising business - the heads of agencies, marketing directors of big advertising clients and leading marketing experts.
Victoria Fedorenko, marketing director at Reckitt Benckiser Household and Healthcare, Ukraine will be the head of advertising campaigns jury. Victoria - have an extensive marketing experience in international companies such as Coca-Cola Company, Gillette, Reckitt Benckiser Household and Healthcare. She is considered as an expert in the fields of media, brand management and BTL. In 2006 her project for Duracell - «T-Shirt Support" was listed in Guinness World Records Book. Victoria is known as tough but fair specialist.
According to the organizers of the festival opinion, this year jury staff is particularly interesting, because the jurors have experience both in agencies and on the client side.
Members of the jury (in alphabetical):
- Anatoly Gordeev, CSD Marketing Manager Pepsico-Sandora Ukraine
- Elena Lyashevskaya, Manager Touch Points&Consumer activation Philip Morris Ukraine
- Natalya Boyarchuk, director at TMA Ukraine
- Svetlana Lobko, president of Ukrainian Event Association
- Sergey Zabrodin, managing director New Point, Россия
- Tatiana Kovaleva, director at Full Contact
KIAF's program consist of 14 contests and will be judged by 9 panels of judges which headed by real ad professionals. Details - on official Festival's website: http://www.kiaf.com.ua/intro.php
KIAF will be held from 26th to 28th of May in Odessa. The аpplications are accepted until April 23rd, 2010. Detailed terms and conditions of payment can be found here. Note that only till the end of March a special tariff, which gives significant discounts, is possible for the participants.