Press will force to make excuses those advertisers, who are not participating the 12 th KIAF

12
Kyiv
International
Advertising
Festival

WIN

Find excuse Were so busy and missed that deadline Festivals never pays off Network agencies have bribed everybody Nobody knows us here It is not our level Moscow chaps always win I have nothing to wear to the ceremony I'm too old to party Were so busy and missed that deadline Festivals never pays off Network agencies have bribed everybody Nobody knows us here It is not our level Moscow chaps always win I have nothing to wear to the ceremony I'm too old to party Were so busy and missed that deadline Festivals never pays off Network agencies have bribed everybody Nobody knows us here It is not our level Moscow chaps always win I have nothing to wear to the ceremony I'm too old to party Were so busy and missed that deadline Festivals never pays off Network agencies have bribed everybody Nobody knows us here It is not our level Moscow chaps always win I have nothing to wear to the ceremony I'm too old to party

Jurors gives the awards to each other An award gives me nothing We create an effective advertisement but fakes always win War is for the young blood Don't feel like going to Odessa Blame it on the client My time is expensive Stagnant market gives nothing to celebrate Jurors gives the awards to each other An award gives me nothing We create an effective advertisement but fakes always win War is for the young blood Don't feel like going to Odessa Blame it on the client My time is expensive Stagnant market gives nothing to celebrate Jurors gives the awards to each other An award gives me nothing We create an effective advertisement but fakes always win War is for the young blood Don't feel like going to Odessa Blame it on the client My time is expensive Stagnant market gives nothing to celebrate Jurors gives the awards to each other An award gives me nothing We create an effective advertisement but fakes always win War is for the young blood Don't feel like going to Odessa Blame it on the client My time is expensive Stagnant market gives nothing to celebrate

If prizes were paid in cash… Our clients have small budgets There is nobody to fill in the entrie as our secretary is pregnant Ukraine is not ready for our ideas People are tired of our victories We save up on participation Taking care for my liver If prizes were paid in cash… Our clients have small budgets There is nobody to fill in the entrie as our secretary is pregnant Ukraine is not ready for our ideas People are tired of our victories We save up on participation Taking care for my liver If prizes were paid in cash… Our clients have small budgets There is nobody to fill in the entrie as our secretary is pregnant Ukraine is not ready for our ideas People are tired of our victories We save up on participation Taking care for my liver If prizes were paid in cash… Our clients have small budgets There is nobody to fill in the entrie as our secretary is pregnant Ukraine is not ready for our ideas People are tired of our victories We save up on participation Taking care for my liver

8 april

Press will force to make excuses those advertisers, who are not participating the 12 th KIAF

Press has joined promoting the 12 th Kyiv International Advertising Festival. On the pages of ten editions were posted advertising prints, prepared by ISD Group. It's goal is to attract advertisers who always tend to avoid participation in competitions. Authors of prints suggest that many of their colleagues would like to participate the festivals, but don't want to lose and would like to have an excuses in that case.

Victor Shkurba, creative director of ISD Group: «Excuses are not cool. I wish that after 12 KIAF our message would lost relevance, and prints would no longer look like a mirror. I wish the quality of advertising we can see every day, equaled middle-festival entry at least. "

Maxim Lazebnik, KIAF's producer: "All the KIAF's campaigns were essentially design. I wanted something new. Moreover, the experience of ADC*UA and EFFIE Awards campaigns was quite successful. I like the ideas of guys from the ISD Group. Maybe that's immodest, but I think we can see a very precise message, made at a good European level.