Press has joined promoting the 12 th Kyiv International Advertising Festival. On the pages of ten editions were posted advertising prints, prepared by ISD Group. It's goal is to attract advertisers who always tend to avoid participation in competitions. Authors of prints suggest that many of their colleagues would like to participate the festivals, but don't want to lose and would like to have an excuses in that case.
Victor Shkurba, creative director of ISD Group: «Excuses are not cool. I wish that after 12 KIAF our message would lost relevance, and prints would no longer look like a mirror. I wish the quality of advertising we can see every day, equaled middle-festival entry at least. "
Maxim Lazebnik, KIAF's producer: "All the KIAF's campaigns were essentially design. I wanted something new. Moreover, the experience of ADC*UA and EFFIE Awards campaigns was quite successful. I like the ideas of guys from the ISD Group. Maybe that's immodest, but I think we can see a very precise message, made at a good European level.
Art Director: Victor Shkurba
Copywriter: Ivan Siyak
Preliminary Advisor: Alina Revenko
Account Manager: Anna Kumaritova
Authors: Sergey Rud and Julia Malanyuk