Tagline of advertising campaign of 12th KIAF "WIN can't JUSTIFIED" has been created by ISD Group agency. Main idea: real ad professional haven't real reasons to miss biggest advertising, only fake excuses.
For ad people who decided to ignore first KIAF in Odessa, has been created little test. Based on test's results, lawyer will offer one of 13 variants protection strategy. Use it when you'll excuses to the question "Why you don't take part in 12th KIAF?"