12
Kyiv
International
Advertising
Festival
WIN
Find excuse Were so busy and missed that deadline Festivals never pays off Network agencies have bribed everybody Nobody knows us here It is not our level Moscow chaps always win I have nothing to wear to the ceremony I'm too old to party Were so busy and missed that deadline Festivals never pays off Network agencies have bribed everybody Nobody knows us here It is not our level Moscow chaps always win I have nothing to wear to the ceremony I'm too old to party Were so busy and missed that deadline Festivals never pays off Network agencies have bribed everybody Nobody knows us here It is not our level Moscow chaps always win I have nothing to wear to the ceremony I'm too old to party Were so busy and missed that deadline Festivals never pays off Network agencies have bribed everybody Nobody knows us here It is not our level Moscow chaps always win I have nothing to wear to the ceremony I'm too old to party
Jurors gives the awards to each other An award gives me nothing We create an effective advertisement but fakes always win War is for the young blood Don't feel like going to Odessa Blame it on the client My time is expensive Stagnant market gives nothing to celebrate Jurors gives the awards to each other An award gives me nothing We create an effective advertisement but fakes always win War is for the young blood Don't feel like going to Odessa Blame it on the client My time is expensive Stagnant market gives nothing to celebrate Jurors gives the awards to each other An award gives me nothing We create an effective advertisement but fakes always win War is for the young blood Don't feel like going to Odessa Blame it on the client My time is expensive Stagnant market gives nothing to celebrate Jurors gives the awards to each other An award gives me nothing We create an effective advertisement but fakes always win War is for the young blood Don't feel like going to Odessa Blame it on the client My time is expensive Stagnant market gives nothing to celebrate
If prizes were paid in cash… Our clients have small budgets There is nobody to fill in the entrie as our secretary is pregnant Ukraine is not ready for our ideas People are tired of our victories We save up on participation Taking care for my liver If prizes were paid in cash… Our clients have small budgets There is nobody to fill in the entrie as our secretary is pregnant Ukraine is not ready for our ideas People are tired of our victories We save up on participation Taking care for my liver If prizes were paid in cash… Our clients have small budgets There is nobody to fill in the entrie as our secretary is pregnant Ukraine is not ready for our ideas People are tired of our victories We save up on participation Taking care for my liver If prizes were paid in cash… Our clients have small budgets There is nobody to fill in the entrie as our secretary is pregnant Ukraine is not ready for our ideas People are tired of our victories We save up on participation Taking care for my liver
6 may
KIAF’s statistics as a mirror of advertising industry

KIAF’s Organizing Committee believes that festival statistics better then reports and or records shows main trends of advertising and communication market.

TV is a main media channel for most advertisers. So, 30% increase of Film contest will be expected by Organizing Committee.

Advertisers pay attention to non-standard communications with consumers, so increase of Creative Use of Media (+42%) and Marketing Services Projects (+41, 5%) will be expected too.

A growing number of experts on marketing and branding know that design is an essential component of marketing communications, so the number of entries of Communication Design is increased by 46%.

Also, for general global trend of falling newspaper circulation and outflow of advertising budgets from traditional print media will be expected decrease of Press categories. So, Press has 10% fall, and Press Craft - 12% fall.

This year most popular contests are: Film (207), Communication Design (200), Interactive (180), Press (160) and Graphic Design (140).

All statistics:

 

2011

2010

Film

207

159

Press

160

177

Outdoor

113

115

Radio

51

46

Film Craft

124

75

Press Craft

76

86

Radio Craft

17

9

Communication Design

200

137

Graphic Design

140

137

Interactive

180

154

Creative Use of Media

74

52

PR Projects

31

28

Marketing Services Projects

75

53

Advertising Campaign

56

61


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