12
Kyiv
International
Advertising
Festival
WIN
Find excuse Were so busy and missed that deadline Festivals never pays off Network agencies have bribed everybody Nobody knows us here It is not our level Moscow chaps always win I have nothing to wear to the ceremony I'm too old to party Were so busy and missed that deadline Festivals never pays off Network agencies have bribed everybody Nobody knows us here It is not our level Moscow chaps always win I have nothing to wear to the ceremony I'm too old to party Were so busy and missed that deadline Festivals never pays off Network agencies have bribed everybody Nobody knows us here It is not our level Moscow chaps always win I have nothing to wear to the ceremony I'm too old to party Were so busy and missed that deadline Festivals never pays off Network agencies have bribed everybody Nobody knows us here It is not our level Moscow chaps always win I have nothing to wear to the ceremony I'm too old to party
Jurors gives the awards to each other An award gives me nothing We create an effective advertisement but fakes always win War is for the young blood Don't feel like going to Odessa Blame it on the client My time is expensive Stagnant market gives nothing to celebrate Jurors gives the awards to each other An award gives me nothing We create an effective advertisement but fakes always win War is for the young blood Don't feel like going to Odessa Blame it on the client My time is expensive Stagnant market gives nothing to celebrate Jurors gives the awards to each other An award gives me nothing We create an effective advertisement but fakes always win War is for the young blood Don't feel like going to Odessa Blame it on the client My time is expensive Stagnant market gives nothing to celebrate Jurors gives the awards to each other An award gives me nothing We create an effective advertisement but fakes always win War is for the young blood Don't feel like going to Odessa Blame it on the client My time is expensive Stagnant market gives nothing to celebrate
If prizes were paid in cash… Our clients have small budgets There is nobody to fill in the entrie as our secretary is pregnant Ukraine is not ready for our ideas People are tired of our victories We save up on participation Taking care for my liver If prizes were paid in cash… Our clients have small budgets There is nobody to fill in the entrie as our secretary is pregnant Ukraine is not ready for our ideas People are tired of our victories We save up on participation Taking care for my liver If prizes were paid in cash… Our clients have small budgets There is nobody to fill in the entrie as our secretary is pregnant Ukraine is not ready for our ideas People are tired of our victories We save up on participation Taking care for my liver If prizes were paid in cash… Our clients have small budgets There is nobody to fill in the entrie as our secretary is pregnant Ukraine is not ready for our ideas People are tired of our victories We save up on participation Taking care for my liver
10 may
New KIAF's TV spot

B.I.T.A. Advertising creates new KIAF's TV spot. It's broadcast on several regional  TV-channels in Odessa, and on May 15 will be broadcast on of StarLightMedia channels (Novy, M1, ICTV, STB, QTV).

Svyatoslav Spector, creative director at BITA Advertising:

« We are trying to joke on the theme of advertising, we are self-irony, but in one moment we understand, that in every joke has to be a part of truth.
In 2006, we said: commercial breaks are useful for health...
In 2007, we stated main advertising credo: creators work to enforce to try something new ...  
In 2008, we philosophized about the ubiquity of advertising: it is everywhere where life is...
In 2009, we joked about advertising effectiveness: someone should buy...
In 2010, in the crisis, we screamed: we believe in advertising!
In 2011 KIAF proclaims: attention, advertising works by influencing of consumer's life and that means high responsibility of creators.
But this is the second layer, for most attentive. And in the first - the easy comic story about the "fake", which serves as a tool in a hanging in the subway poster.



New TV spot hasn' t received Oscar,  but by Hollywood style, I want to say thank-you speech to all  whose helps us: our long-term partner - Patriot company, which helps us with technique and new partners with help us with postproduction-  Mental Drive and Big Brothers companies.

B.I.T.A. Advertising
Idea:  Alexandr Volodarsky
Creative director: Svyatoslav Spektor 
Director: Maxim Ksenda
Camera-man: Dmitry Yurikov

http://kiaf.com.ua/
http://www.facebook.com/kiaf.com.ua
http://twitter.com/kiaf_ua 

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